 Creative/Imaginative/Problem Solving ability
Competing in a dynamic world
If harnessed correctly emerging technologies can transform the fortunes of an organisation.
As Commercial Director of a paper manufacturer in the late 1990s, you were heralded for introducing inkjet paper to the digital camera generation.
Responding quickly to a market need, millions of new customers began using your product to print their digital snaps.
Unfortunately times change, and having invested heavily in new manufacturing sites, sales have plummeted following the emergence of photo-sharing websites.
How will you respond to the changing market landscape; will you create another niche for your product or create a proposition to rival the new online offering?
David Hunt, Creative Lynx
Please submit your response by 8th October. Please click here
| 
