Creation @ Weber Shandwick launches in Manchester



Weber Shandwick announced the launch of Creation @ Weber Shandwick in Manchester last week . The launch makes Manchester the first office within the agency's European network to expand the brand experience business, which was created in London six months ago.
 
The offering, which was launched on 30th November at Manchester Town Hall, will design and produce smart experiences that create deeper engagement for the agency's clients and their audiences through its four areas of production expertise: Design, Live, Motion Content & Digital Build.
 
The team has been built drawing people from experiential, web and mobile, technology, content and programming backgrounds. It will be led by Leigh Brimicombe, who was previously at The Red Consultancy in London, overseen by Weber Shandwick North Managing Director, Jo Leah and Weber Shandwick's UK Head of Creation, Dan Atkins.
 
Supporting Brimicombe in delivering the offering is film and production expert Jemma Nathanson, who has worked on TV shows including Heartbeat, Emmerdale and This Morning, and Gabriella Day who is a script writer, presenter and producer. The Creation North team also consists of partners drawn into the agency via joint ventures, completing its end-to-end capability.
 
The regional expansion of Creation started several months ago with a joint venture with Manchester Production company, Mojo Fuel. Since then, Leah has been building a team with the right mindset and mix of skills that today is formalised into Creation North.
 
Leah comments: "We started the studio to add value to clients. We have always had good creative ideas based on analysis and insight but had to pass the magic of bringing them to life through film, mobile, experiential or design outside of our business.  We no longer have to do that.  The Brolly Boys flashmob (http://www.youtube.com/watch?v=y9UklcQr3xs) we produced for Liverpool ONE is a great example of Creation in action.  A great PR idea and one team, and a great client, to deliver it."
 
Weber Shandwick UK & EMEA CEO, Colin Byrne comments: "All agencies are talking about the innovation agenda but unlike them we are doing something about it. Creation is our full-scale production business, built in recognition of this rapidly changing market. It has been rocket fuel for our London business and I am pleased to be launching it in my home city of Manchester, alongside Jo and her team."

check out what business leaders in the North had to say at the launch