Deloitte announces partnership with the MPA

Deloitte and the MPA have formed a strategic partnership to support the booming media and digital industries in the North West.

The collaboration demonstrates the business advisory firm’s commitment to the thriving sector and will offer a range of events and activities to bring together key professionals from the media, film, creative and digital industries to forge strong relationships within the region.

As part of the alliance, Deloitte will guest sponsor the MPA’s World Class series of events, including a forthcoming ‘Audience with Nick Johnson’ event. This will offer the opportunity to question the inspirational director at Urban Splash, who is changing the face of the city with the New Islington Manchester Millennium Community development and as the chair of Marketing Manchester.

In addition, the partnership will deliver a programme of workshops aimed at providing insightful business advice to entrepreneurs and corporates on a range of subjects, from managing rapid growth through to valuing a creative industries business.

Iain White, head of media at Deloitte, said: “The North West has always had a thriving media and creative scene and this has been further strengthened by the introduction of recent projects and developments, such as MediaCityUK and the Sharp Project. The industry is in a unique position to capitalise on the growing opportunities offered, which is great news for MPA members and for the regional economy as a whole.

“Deloitte advises a number of the UK’s leading media and digital organisations, and we are well placed to collaborate with the MPA to transfer the knowledge we have gained over the year’s to support the region’s creative businesses.”

We work with a range of leading media organisations and feel we are well placed to collaborate with the MPA to support their members effectively.”

Cindy Simmons, managing director at the MPA, said: “We are delighted to be working with Deloitte to support our growing community. We have a range of exciting plans for the future and it’s great to have Deloitte on board.”

MPA is a not-for-profit organisation, comprising over 1,500 members from the media, film, creative and digital industries. It aims to create a dynamic community of like-minded people to raise the profile of the growing communication sector in the North West.